9% of niche creators earn more than $100K in a year - Key Insights
Some insights about booming creator economy
The creator economy is changing how people work and consume content, and could reshape how people define success and build careers. It also reduces barriers to creative careers for marginalized groups by giving creators direct access to their audiences.
Creators are becoming more professional in their approach to content production and career management. Some successful creators are even compared to celebrities because of their fame and following.
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Some interesting insights
How Personalized Content Builds Brand Connections
Some interesting insights:
Consumers no longer rely on content or marketing from brands; they rely on authentic UGC created by their fellow shoppers.
Creators produce more revenue for businesses - by its nature, the creator economy makes content more relevant to shoppers.
Full-time creators earned approximately $108,199 in 2023
9% of niche creators earn more than $100K in a year
68% of creators consider themselves part-time creators
39% of consumers watch more creator content now than the year prior
67% of consumers learned about a new product through creator videos
100% of shoppers surveyed by Bazaarvoice have purchased products based on a creator’s recommendations.
In 1 minute: 7 lakh Instagram reels are sent via DM, 43 years of content is watched, and 2410 lakh emails are sent
44% of advertisers plan to increase spending with creators in 2024.
Brands are anticipating increasing creator content budgets by 25% in 2024.
17% of consumers subscribe to a creator’s membership website
Livestream shopping provides brands with a new, engaging way to get products in front of shoppers.
The majority of shoppers want to see both branded photos (83%) and shopper photos (76%) to make a confident purchase on product pages.
YouTuber receives nearly $3 to $5 per 1000 views.
Over 21K YouTube creators have more than 1 million subscribers.
YouTube added a $100 million fund just for Shorts, its TikTok-like feature.
In 2020, TikTok, after a $200 million fund, launched new monetization features.
Twitch has over 300K professional streamers.
425% increase in enrollments to online learning courses.
How Personalized Content Builds Brand Connections
Let’s say you’re a traveler so you check out an account talking about travel tips. The next thing you know your whole Explore page is full up of travel tips and ideas.
Whether it's memes or people sharing their hard moments, they really connect with you. You feel grateful for that connection. They make a big difference in your life, and you’re very thankful for them.
This is brand storytelling in action. These trends connect with your audience's personal experiences and link them to your brand. Social media and the creator economy highlight the diverse voices and perspectives that build your community.
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